It is a well established fact that you have to choose your company wisely as the people you surround yourself with, you become.
Based on that notion, as entrepreneurs we couldn’t have picked a better person to hang out with for the day than Sir Richard Branson. Our time with him reminded us of a key principal that applies to both your personal life and business life …
Background: Jive has been honoured to be the PR partner for Virgin Radio Vancouver for the past four years and whenever the big boss man himself comes into town (last time was during the Olympics) Jive has been on hand to help out and hang out.
Outcome of our day with Branson: Our time spent with Mr. Branson reminded us that if you want to have greatness in your life, you have to surround yourself with great people. If you strive to be a successful, fulfilled, happy, confident, and a principled person, surround yourself with people who are the same. From time to time, business relationships, just like everything in your life, need updating. They need to be reassessed to determine if they are still working for you.
We are in no way saying to cut people arbitrarily out of your life. But, selecting how close they are to you and your business is another story.
Bottom line is that you have to choose your company wisely. Be relentless with surrounding yourself with people who bring out the best in you and your business. Your success in life depends on it.