Let’s Play Ball! Vancouver Canadians Home Opener Heats Up The City Vancouver’s favourite baseball team returns to wow fans and defend back-to-back championship titles

Vancouver, BC — On Monday June 17, giant two-foot hot dogs will be consumed, sushi rolls will race, and sports enthusiasts will cheer at the Vancouver Canadians home opener at Scotiabank Field at Nat Bailey Stadium. The 2013 kick-off will mark the start of another incredible Vancouver summer and the challenge to defend two consecutive championship wins in 2011 and 2012.

“Our staff has worked very hard this off-season to ensure that our fans remain excited about what we are doing here at the ballpark. From the time you walk up to our gates right through the final pitch of the game, our focus continues to be involved in our community and while at the ballpark be entertaining and provide world class customer service to each and every one of our fans,” says Vancouver Canadians president Andy Dunn as he and his staff put the final touches on historic Scotiabank Field at Nat Bailey Stadium

From the shouts of peanut vendors over the cheers of the crowd to the jaw-dropping fireworks on family night, fans will surely feel back at home once arriving at historic Scotiabank Field at Nat Bailey Stadium starting Monday, June 17th at 7:05pm.

To top it all off, this year the Vancouver Canadians are also playing for a Northwest League Championship three-peat. With back-to-back titles in 2011 and 2012 the excitement on the field will be fierce as the team competes to secure a franchise-record third consecutive pennant.

The Vancouver Canadians play at the historic Scotiabank Field at Nat Bailey Stadium, one of the most iconic sports venues in Canada. Nestled in front of Queen Elizabeth Park, ‘The Nat’ marks its 62nd year as the home to professional baseball. With one of the few remaining manual scoreboards in Minor League Baseball, a narrow foul territory, and portraits of baseball greats like Joe DiMaggio lining the walls, fans at Vancouver Canadians games are treated to a unique mix of nostalgia and exciting sports action.

Home Opener
The Vancouver Canadians host the Spokane Indians.
Monday, June 17th at 7:05 PM PST
Tickets are available online on the Vancouver Canadians website or at the box office.

For more information on the Vancouver Canadians:
Website: www.canadiansbaseball.com
Facebook: www.facebook.com/vancouvercanadians
Twitter: @vancanadians

Suggested Tweet:
Hot dogs and home runs! The wait is over your @VanCanadians #HomeOpener is June 17th. Get your tickets: http://atmilb.com/MCsfhO

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About the Vancouver Canadians:
The Vancouver Canadians Baseball Club is a proud affiliate of the Toronto Blue Jays organization and remain one of Canada’s most recognizable sports brands. Since 1978, the Canadians have played out of historic Scotiabank Field at Nat Bailey Stadium and are locally owned and operated by Jake Kerr & Jeff Mooney. Named as the Top Organization in Minor League Baseball by Baseball America (2011), the Canadians are the two-time defending Northwest League Champions heading into the 2013 season.

PUBLIC RECORDS OFFERS UP TO $5,000 IN GRANTS FOR CANADIAN ARTISTS AND FILMMAKERS TO MAKE MUSIC VIDEOS
Non-profit organization Public Records partners with TELUS to provide grants to musicians and filmmakers in BC and Alberta

Vancouver, BC — Public Records, supported by TELUS, is offering musicians and filmmakers across BC and Alberta up to $5,000 in grants to produce music videos this summer. The Summer 2013 Music Video Fund will also include a TELUS funded production education component that teaches artists the craft of music video production. The final music videos will appear on TELUS Optik Local through Optik’s TV on demand and online at TELUS.com/optiklocal. Artists will retain full rights to their content.

“We want to support and give exposure to emerging Canadian musicians and filmmakers,” says Public Records co-founder Tony Yacowar. “Through these grants we hope to find and champion undiscovered talent in BC and Alberta. Who knows, maybe one of these artists will go on to superstardom one day. Regardless, it will help fuel the creation of independent Canadian content.”

“Public Records is more than just a grant program. It is also an educational experience that will teach emerging artists about the mechanics of making a video,” says Blair Miller, vice-president, TELUS Content Solutions. “Each week an interactive explanatory video will be released pertaining to a certain aspect of video production. From audio check for filming to creative layout and editing, artists across BC and Alberta will be given the means and the tools to learn what it takes to make a great video.”

To be eligible for a grant, participants musts be musicians (artist or band) or filmmakers (individual or crew). Emerging artists and filmmakers from the following communities are eligible to apply: Metro Vancouver (including Whistler), Victoria, Nanaimo, Prince George, Kelowna, Vernon, Calgary, Edmonton, Red Deer, Lethbridge, Medicine Hat, Fort McMurray, Grande Prairie, Penticton and Kamloops. Interested candidates can register starting May 1, 2013 on www.publicrecords.org. Official grant submissions take place May 31 to June 14, 2013.

For more details, visit www.publicrecords.org and follow them on twitter: @publicrcrds.

ABOUT PUBLIC RECORDS

Public Records is a creative hub of interaction, where innovators can meet and collaborate on projects and get access to resources.

www.publicrecords.org

The fearless leader of Arment Dietrich, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. I think my team does a great job of collaborating and holding each other accountable for our goals.

However, there has been a lot of discussion lately about companies requiring employees to physically work from the office. It seems Best Buy and Yahoo have made up their minds about working from home.

Corporate objectives aside, there are benefits to telecommuting that go beyond being able to work in your pajamas.

Fast Company recently shared an infographic from CarInsurance.org that shows that the U.S. workforce grew 3 percent and the amount of regular telecommuters grew 66 percent from 2005 to 2012.

A few statistics stood out:

• The greenhouse gas reduction due to telecommuting in the U.S. is equivalent to the entire New York state workforce working from home.

• Employees save nearly 109 hours of commute time per year.

• Eight in 10 employees who telecommute part time feel they have a good work-life balance, and three in four say they eat healthier.

• Productivity increases an average of 10 to 20 percent when employees telecommute.

The work from home debate: myth vs. fact

I came across this slideshow on Danny Brown’s blog and loved it. As part of the MarketingProfs educational content series, writer and illustrator Veronica Maria Jarski created a SlideShare in response to the recent announcement from Yahoo that it would not allow remote working.

1. Myth: Employees who telecommute spend all their time on the Internet, texting friends or on social networks.

Fact: People in an office also spend time on those things. I think I actually spent more time doing those things in an office than I do now. (Hopefully my old boss isn’t reading this.)

2. Myth: Employees will go rogue if they don’t work side by side.

Fact: This really makes me laugh because I can think of a few instances where employees went rogue on social media while they were in the office! It can happen anywhere.

3. Myth: Employees who work from home are harder to reach than on-location workers.

Fact: There are these things called smartphones, tablets and laptops. Employees can be available at all times. (We are!)

4. Myth: Telecommuters can’t communicate with others in the company.

Fact: Hasn’t anyone heard of a phone, social media, Skype, Google Hangouts, or other virtual meeting technology? We live in a digital age, so start embracing it already.

5. Myth: Virtual employees can’t participate in brainstorms because some of the best decisions or ideas come from the cafeteria.

Fact: Brainstorming can happen anywhere. See above fact.

6. Myth: Telecommuters work fewer hours.

Fact: I rolled on the floor laughing at this one. Employees who work from home don’t have a hard stop time and don’t waste hours commuting; they usually end up working longer hours.

7. Myth: Working from home is like a vacation.

Fact: When I’m not watching TV, eating bonbons and getting my nails done—anyhow, you get the point. Working from home is not a vacation. If anything, it’s more stressful at times!

Home life (kids, emergencies, repairmen, etc.) tend to fall on your lap because you happen to be there. Also, I’m pretty sure my team would notice if projects weren’t complete .

I love working from home. I eat healthier, get to spend more time with my family and don’t have to dress up every day, but I still get face time with everyone on my team.

For me, it’s the best of both worlds

Business in Vancouver has named Jive as one of the biggest public relations firms in BC.

Although we still maintain our boutique company roots, we have grown once again, this time, with the addition of four Jive-acious employees that include our social media whiz senior account executive, two exuberant account coordinators, and witty business development coordinator.

Thank you to our incredible team and partners for making Jive jive!

Check out the full list here: Jive Named one of BC’s Top PR Firms

The perfect candidate will be a highly motivated, enthusiastic self-starter with standard PR experience (working with media lists, pitching, writing press releases) as well as strategic capabilities, social media, and client liaison skills.

Note: This is a virtual position and the majority of work will be performed at your home office.

Desired Skills & Experience

• Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field or currently in a program
• Ability to build relationships on an internal and external level
• Team player, working well under pressure and thrives in a fast-paced, ever changing environment
• Excellent publicity skills – oral, written, and interpersonal skills
• Solid understanding and experience in social media strategy, campaigns, execution and analytics
• Strong detail-orientation, organizational, and time management skills
• Demonstrates  initiative, innovation, integrity, and professionalism
• Maintain confidentiality and exercise tact when dealing with sensitive issues

Applicants should submit their cover letter and CV with the subject heading “Summer Intern Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at almira@jivecommunications.ca by Friday April 26, 2013.  We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

Expanding the Possibilities of Music and Memories,
Vue Brings Your Photos to Life with Your Favourite Music

Download Vue: Where life meets music app
Vue is now available for iPhone and iPad users in Canada and Australia

EA Partners, a group within Electronic Arts Inc. (NASDAQ: EA), has launched Vue for iOS in Canada, Vue: Where life meets music is a free entertainment mobile app that brings your photos to life with your favourite music to create an unparalleled digital experience that can be shared with friends and family.

Using your Facebook® photos and any song available through Rdio™ or your iTunes® library, Vue easily and instantly combines your favourite songs and photos live to create interactive shows you can share with friends… and it’s free!

Vue offers an easy-to-use interface with no need for a PC, editing skills or file storage. Your vues can be shared with your entire social network, regardless of whether your friends have the Vue app. Vue will take sharing your photos with music to the next level and make them even more fun to share with friends.

Here’s how it works, in three simple steps:

1. Tap into your photos from Facebook and select your favourite memorable moments and life events you want to include in your vue.
2. Select your favourite songs to accompany the photos. You can use songs from your iTunes library, or from the massive library of popular streaming service Rdio.
3. Save, share and interact with your vues! You can comment, “Like” and relive moments right in the app with your friends and family live, in real time, and share it on Facebook.

Vue was developed under the creative vision of EA Partners in partnership with Vancouver’s Finger Food Studios.

“Vue is an innovative project that will continue to evolve over time, we can’t wait to see what our audience creates with this app,” explains Sinjin Bain, Head of EA Partners.

The social music revolution begins now! Vue: Where life meets music is available today for the iPhone® and iPad® devices in the Canadian App Store™

For more information, visit Vue.me.

Check out the video at:

Screenshots are available upon request.

Suggested Tweets:
Create a soundtrack for your life using the new @Vue app. Get it free! http://bit.ly/11iyf6E #MusicAndMemories #VueMusic

Media contact:
Lindsay Nahmiache
Jive Communications
Tel: 604-889-7996
Email: Lindsay@JiveCommunications.ca

6 habits of remarkably likeable people. They’re charming. They’re genuine. And they can make an entire room full of people smile.

When you meet someone, after, “What do you do?” you’re out of things to say. You suck at small talk, and those first five minutes are tough because you’re a little shy and a little insecure.

But you want to make a good impression. You want people to genuinely like you.

Here’s how remarkably likeable people do it:

They lose the power pose.

I know: Your parents taught you to stand tall, square your shoulders, stride purposefully forward, drop your voice a couple of registers, and shake hands with a firm grip.

It’s great to display nonverbal self-confidence, but go too far and it seems like you’re trying to establish your importance. That makes the “meeting” seem like it’s more about you than it is the other person–and no one likes that.

No matter how big a deal you are you pale in comparison to say, oh, Nelson Mandela. So take a cue from him. Watch how he greets Bill Clinton, no slouch at this either.

Clinton takes a step forward (avoiding the “you must come to me” power move); Mandela steps forward with a smile and bends slightly forward as if, ever so slightly, to bow (a clear sign of deference and respect in nearly every culture); Clinton does the same. What you have are two important people who put aside all sense of self-importance or status. They’re genuine.

Next time you meet someone, relax, step forward, tilt your head towards them slightly, smile, and show that you’re the one who is honored by the introduction–not them.

We all like people who like us. If I show you I’m genuinely happy to meet you, you’ll instantly start to like me. (And you’ll show that you do, which will help calm my nerves and let me be myself.)

They embrace the power of touch.

Nonsexual touch can be very powerful. (Yes, I’m aware that sexual touch can be powerful too.) Touch can influence behavior, increase the chances of compliance, make the person doing the touching seem more attractive and friendly.

Go easy, of course: Pat the other person lightly on the upper arm or shoulder. Make it casual and nonthreatening.

Check out Clinton’s right-hand-shakes-hands-left-hand-touches-Mandela’s-forearm-a-second-later handshake in the link above and tell me, combined with his posture and smile, that it doesn’t come across as genuine and sincere.

Think the same won’t work for you? Try this: The next time you walk up behind a person you know, touch them lightly on the shoulder as you go by. I guarantee you’ll feel like a more genuine greeting was exchanged.

Touch breaks down natural barriers and decreases the real and perceived distance between you and the other person–a key component in liking and in being liked.

They whip out their social jiu-jitsu.

You meet someone. You talk for 15 minutes. You walk away thinking, “Wow, we just had a great conversation. She is awesome.”

Then, when you think about it later, you realize you didn’t learn a thing about the other person.

Remarkably likeable people are masters at Social Jiu-Jitsu, the ancient art of getting you to talk about yourself without you ever knowing it happened. SJJ masters are fascinated by every step you took in creating a particularly clever pivot table, by every decision you made when you transformed a 200-slide PowerPoint into a TED Talk-worthy presentation, if you do say so yourself…

SJJ masters use their interest, their politeness, and their social graces to cast an immediate spell on you.

And you like them for it.

Social jiu-jitsu is easy. Just ask the right questions. Stay open-ended and allow room for description and introspection. Ask how, or why, or who.

As soon as you learn a little about someone, ask how they did it. Or why they did it. Or what they liked about it, or what they learned from it, or what you should do if you’re in a similar situation.

No one gets too much recognition. Asking the right questions implicitly shows you respect another person’s opinion–and, by extension, the person.

We all like people who respect us, if only because it shows they display great judgment.

(Kidding. Sort of.)

They whip out something genuine.

Everyone is better than you at something. (Yes, that’s true even for you.) Let them be better than you.

Too many people when they first meet engage in some form of penis-measuring contest. Crude reference but one that instantly calls to mind a time you saw two alpha male master-of-the business-universe types whip out their figurative rulers. (Not literally, of course. I hope you haven’t seen that.)

Don’t try to win the “getting to know someone” competition. Try to lose. Be complimentary. Be impressed. Admit a failing or a weakness.

You don’t have to disclose your darkest secrets. If the other person says, “We just purchased a larger facility,” say, “That’s awesome. I have to admit I’m jealous. We’ve wanted to move for a couple years but haven’t been able to put together the financing. How did you pull it off?”

Don’t be afraid to show a little vulnerability. People may be (momentarily) impressed by the artificial, but people sincerely like the genuine.

Be the real you. People will like the real you.

They ask for nothing.

You know the moment: You’re having a great conversation, you’re finding things in common… and then bam! Someone plays the networking card.

And everything about your interaction changes.

Put away the hard-charging, goal-oriented, always-on kinda persona. If you have to ask for something, find a way to help the other person, then ask if you can.

Remarkably likeable people focus on what they can do for you–not for themselves.

They “close” genuinely.

“Nice to meet you,” you say, nodding once as you part. That’s the standard move, one that is instantly forgettable.

Instead go back to the beginning. Shake hands again. Use your free hand to gently touch the other person’s forearm or shoulder. Say, “I am really glad I met you.” Or say, “You know, I really enjoyed talking with you.” Smile: Not that insincere salesperson smile that goes with, “Have a nice day!” but a genuine, appreciative smile.

Making a great first impression is important, but so is making a great last impression.

And they accept it isn’t easy.

All this sounds simple, right? It is. But it’s not easy, especially if you’re shy. The standard, power pose, “Hello, how are you, good to meet you, good seeing you,” shuffle feels a lot safer.

But it won’t make people like you.

So accept it’s hard. Accept that being a little more deferential, a little more genuine, a little more complimentary and a little more vulnerable means putting yourself out there. Accept that at first it will feel risky.

But don’t worry: When you help people feel a little better about themselves–which is reason enough–they’ll like you for it.

And you’ll like yourself a little more, too.

News outlets, brands and celebs have all become enthusiastic supporters of the app, touted for its simple interface and bringing Twitter into the ‘visual’ ballgame.

So how can you use it to help your business?

The possibilities are limitless – however, we do have some favourites.

Highlight new products or services.

Give customers a sneak peek when you are about to launch a new product or service. It’s the most inexpensive commercial you’ll ever make.

Example:

@Karmaloop shares a live photoshoot of upcoming fashions

https://vine.co/v/bpQwmPtj3gF

Behind the scenes.

We are a voyeuristic, reality TV series loving culture… people love to see what life is like behind the scenes at your company or events. Show off your office, a day-in-the-life of your employees or even what it’s like backstage at your events.

Examples:

@finplan shows viewers how it chooses its magazine cover

https://vine.co/v/bpluduTav1O

@boxuk shows their design artists hard at work

https://vine.co/v/bdIB2FOXIXD

@frompinetopalm shows how it makes its Taffy candy (and they got a RT from Savannah Tourism)

https://vine.co/v/bDqPbtIxgMl

Use it as a portfolio.

A quick and easy way to share your or your company’s best work with customers or clients.

Example:

@LaraLain highlights her latest work in a magazine (a visual CV)

https://vine.co/v/bDbZHxiX6Pu

Promote events, tradeshows, sales, and so on…

Give your customers a taste of what they will experience by attending your event!

Examples:

@The_Glenlivet engaged their 2,800 followers with a live view of its whisky tasting event. A great way for brands to show what its audience is missing and encourage them to come down.

https://vine.co/v/bDbgn6XBvmn

@Idea_Shop We really like this Vine video from London advertising agency Ogilvy – using a simple concept to transform the message. Just imagine the unique ways to promote a sale or better yet, something like beer, wine, or champagne specials.

https://vine.co/v/bpYQL5xA7KK

Get your customers to promote you!

If you have a dedicated fan base, get them to share your brand by creating videos for you. Create your own Vine hashtag and ask your followers to create videos that highlight your company or shows them using your products. Then make sure that you share these videos with others. This is a great way to get your customers talking about your brand for you… brand endorsement from happy customers is a very good thing!

Example:

@TheHobbitMovie created their own vine hashtag and their followers were able to get creative…

@animatecreate created a Vine video that did just that: https://vine.co/v/bDqOqK5bilu

Have fun with it!

At the end of the day people just want to smile – use Vine to perk up your followers’ day!

Example:

@Factor3Tweets creates a fun video to remind followers that it’s almost the weekend!

https://vine.co/v/bDq63lxF0Bx

How are you using Vine to promote your business? Tweet us and we’ll share it with our Twitter family!

• Is my story timely? Media want stories that are relevant now, not yesterday.
• Will people care? They’re lovely, but mom and grandma don’t count.
• Am I talking to the right journalist? Don’t pitch a garden story to the sports editor, they won’t care how ground-breaking it is.

And most importantly, IS MY STORY NEWSWORTHY?

Timeliness

If your business can take a relevant spin on a major news story, act immediately. Be proactive and determine how you can inject your ideas or product into the story. For example, the status of the BC film industry has recently been in the news – if your business has anything to do with the film and entertainment industry can you offer an opinion? Can you be an ‘expert’ to comment on how it has affected your business or possible solutions? If so, pitch it immediately. Reporters are always looking for experts on a topic that is currently getting media attention. But if you have to stretch to find relevance, it’s not the right fit.

Relevance

You MUST provide the reporter with a hook, in your pitch. Sometimes newsworthy is simply a factor of how you package your pitch. They are too busy to do the digging and come up with your story for you – go the extra mile and tell them an angle you think their readers will be interested in, and why their audience will care.

Who Covers Your News

Have you done your research? Half the battle of getting your story covered is putting it in the right hands. Subscribe to the publications you want to be seen in, read who writes and covers relevant issues. It only takes a few minutes, and will make the difference of getting heard or not. Build target lists for journalists likely to cover your story, see what they cover and make it part of your pitch. Ex. “I loved your story on lawn gnomes, especially the history of how they originated.” Compliment past pieces and use it as insight into why your story will be relevant to their audience.

You have to adapt your pitch to each journalist and outlet. Take your time and do not bcc an entire mailing list. If you don’t have the time, use the 80/20 principle and focus your time where it will make the greatest impact (which 20 percent of outlets will produce 80 percent of the results you’re looking for?).

Do your homework. Tailor your pitch. Provide a hook with meat on it.
And they all lived happily every after… the end!

As of now, 50% of Facebook’s newsfeed is comprised of photos and other visual content. Couple this with the fact that 90% of information transmitted to the brain is visual and that visual information is processed 60,000 times faster than text, and it’s not hard to figure out why Facebook has opted to evolve the newsfeed into one that is heavily visual focused. Mark Zuckerberg explains: “we want to give everyone in the world the best personalized newspaper”. In the 21^st century, this means we need our information presented in a clear, efficient and appealing manner.

There are three major parts of Facebook’s upcoming facelift:

1. Visually engaging stories
2. Choice of different feeds
3. Consistent experience throughout all devices (mobile consistency)

For brands, the first and second parts are, arguably, more important than the third. A consistent user experience from laptop to tablet to smartphone is important to think about- but more so for the general Facebook platform, and not as much for brands. Facebook taking care of the consistent user experience just means that content formatting and translation from web to smartphone is one less thing your brand needs to worry about.

What your brand does need to focus on is the other two parts: visually engaging stories and the different news feeds. We explore these parts in further detail and what changes this means to the way your brand utilizes Facebook below.

Visually Engaging Stories

Facebook plans to introduce a newsfeed that centers on visual-based content rather than text-based content. The way you interact with content is the same, but the content itself is what is going to change.

This is your new newsfeed. Not only will pictures be bigger, but they will actually be the main focus around which the story is concerned. If someone checks in a restaurant, a map of the restaurant’s location will be the main highlight with the check in written neatly underneath (or the restaurant’s cover photo will be displayed). If someone “likes” a page, the page’s cover photo will be displayed on the newsfeed, along with the profile picture and pictures of other users who also like that page. Videos will behave identically to the photos, and will be featured more brightly and boldly on the newsfeed.

In this preview snapshot you can see on the right how the caption is part of the photo, and how much more the visual part of this story stands out on the newsfeed than before (the left).

The newsfeed design remains the same in that Facebook is not altering their algorithm of what comes up on your newsfeed: the more a story is shared, liked and commented on, the more frequently it will appear at the top of peoples’ newsfeeds. What you do need to remember, however, is that there will be more tabs a user can select from. Just like in a newspaper, you can pick and choose which sections you want to read and which ones you don’t.

Here is a quick navigational breakdown of what the new newsfeed will look like:

Newsfeed Tabs

In the video above, you saw a glimpse of Facebook’s new newsfeed options. You can choose between:

• Newsfeed (everything)
• All Friends
• Most Recent
• Close Friends
• Music
• Photos
• Games
• Following

Though this may not seem to greatly differ from the old Facebook newsfeed set up, this is where the challenge comes into play for brands. By selecting “All Friends,” content and activity from a brand’s page is automatically hidden. It is only if a user selects “Newsfeed,” “Recent,” or “Following” that brand page content will appear on the newsfeed.

This video gives a great overview of all the changes coming to Facebook, and discusses the newsfeed tabs in greater detail:

What does this mean for your content?

Now that you know the changes, you need to ask yourself this question: how is my brand going to create visually meaningful content, and how do we keep it from being hidden?

The answer is simple: you will have to publish content that is compelling and driven by visuals. Given that photos generate 53% more likes and 104% more comments now, visuals should not be something new to your content. However, the thought process behind creating your brand’s Facebook content will now be “how do I get my message across with a compelling photo and very short copy” instead of “which picture goes well with the message that is in my copy”.

Compelling and relevant visuals are important because resonance is how your content will end up in newsfeeds. To be seen, you want to be shared. When a user is browsing their “Friends Only” tab of the newsfeed, your brand’s content that the user’s friend has “shared” will end up in the “Friends Only” feed.

To get used to this, here are tips on how to structure your brand’s Facebook marketing strategy around the upcoming changes:

1. Start publishing more visual content now. User engagement with your content is more important than ever, and you better work on what kinds of visuals work best with your audience before the new newsfeed starts to roll out. Make sure your visual content is high quality, visually appealing and meaningful to your brand.
2. On that note, keep your copy short. Text is no longer the dominant voice of the story. Twitter’s 140 characters should seem like a novella by the time you are posting content on the new newsfeed.
3. Focus on your brand’s biggest fans, and reward them for their loyalty. They will be the ones who continue to share your content once the changes take place, and they will be your biggest assets for spreading your message. Create the content that these loyal followers love most.
4. Take advantage of your existing Pinterest strategies. If you know how to tell your brand’s story and share the message through Pinterest, then half of the work is already done. Apply similar techniques to Facebook, but throw in some old (read: current) Facebook tactics into the mix. You can even use pins as Facebook content- the visual is already there for you.
5. Encourage your influencers to check in! Being seen as the place to be is only going to increase your viewership, and it helps you show up in the “Friends Only” tab.
6. Continue to increase your likes now. Having the biggest following possible by the time the changes take place will ensure that your content is going out to as many people as it can be.
7. Plan more photo-focused ads. With larger sized story sharing, and larger sized ads, your brand has the potential to take up 2/3 of the newsfeed at any given time.