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FOR IMMEDIATE RELEASE
March 31, 2014

Rubies and Cruises?
Z95.3 Debuts New Morning Show April 7th

Richmond, B.C. – While their names inspire thoughts of gemstones and tropical vacations, these two are down to earth and proud to be coming on the air in Vancouver. “Mornings with Ruby and Cruise”, Vancouver’s brand new morning show, launches April 7, on the new Z95.3

“Mornings with Ruby and Cruise” is a show a long time in the making. Newcap’s VP/Programming Steve Jones, an international branding and marketing expert and author of two best-selling books, has been identifying high-performing on-air talent from across North America for many years.  In conjunction with Z95.3’s program director Mel Kemmis, and Newcap’s award-winning talent development coach Paul Kaye, hundreds of people were considered.  Through interviews, monitors, auditions, research, and extensive consultation, the dynamic combination of Ruby Carr and David Cruise was identified as the perfect fit to wake up Vancouver on Z95.3.

Most recently morning show co-host on 101.3 The Bounce in Halifax, Ruby has been on Newcap’s most wanted list for the past few years. Cruise on the other hand, was already a Newcap secret weapon, hosting a number-one rated show on Hot 89.9 in Ottawa.

“Ruby and Cruise are the perfect balance of energy, humour and wit to keep audiences energized in the morning,” says station general manager Sherri Pierce. “Cruise has already warned us that his sarcasm precedes him!”

Listeners will also hear familiar voices and the infectious personality of Simone Grewal moving from middays to join the morning show as news and traffic reporter. Rounding out the Mornings with Ruby and Cruise cast is Art Factora as producer.  Replacing Simone on the mid-day timeslot music director and announcer Kat Carter.

Mornings with Ruby and Cruise will air from 5:30am to 10:00am, Monday through Friday on Z95.3.

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About Newfoundland Capital Corporation Limited (Newcap Radio):

Newfoundland Capital Corporation Limited (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.

 

 


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For brands in consumer goods, fashion, and tech, there are virtually no restrictions to what they can post – just so long as it’s not extremely controversial. They have no issues with answering consumer questions and generally, do not have to take anything offline. However, for those in financial services, pharmaceuticals, and other professional services – it’s a different story.

Restrictions due to compliance issues and regulations have caused these industries to lag behind in social media interaction with their consumers. So what can and can’t they do?

Start Small.

Well, nothing stops you from setting up a social media channel. Start with Twitter as a lot of traditional & digital media share news and stories with the public. Talking about what your company is up to and having conversations with consumers and media still gets the word out without compromising industry regulations.

Study.

Keep on top of social CRM tools that integrate social media profiles with contact information. Being aware of key events helps build organic connections with your consumers without having to solicit them online.

Blog.

Instead of using sales jargon and complex lingo or keeping a minimalist website, start a blog. It shows your consumers that you are active both online and offline and willing to share expertise about their particular industry. Of course, there are some caveats and disclaimers as to the expertise shared – but it’s a digital platform that helps build relationships.

Research.

Always research any upcoming regulatory changes and standards that can help open up social media opportunities for your company. Be creative in the way you connect with your consumers.


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FOR IMMEDIATE RELEASE
March 24, 2014

From “V” to “Z”: You Can’t Stay a Virgin Forever

Richmond, B.C. – One of the most iconic radio brands in Vancouver is making a return to Vancouver’s airwaves. Virgin Radio 95.3 (CKZZ) re-brands to its famous Z95.3 moniker following the recent sale from Bell Media to Newcap Radio. The rights to the Virgin Radio Brand remain Bell’s property.

“We’re excited to bring back this truly Vancouver brand while continuing our current Hot AC mix that Virgin Radio 95.3 listeners have come to love,” says station general manager Sherri Pierce. “Z95.3 never really disappeared. The popular Z95.3 bumper stickers are still everywhere on vehicles around the city.”

The new Z95.3 will continue to play Today’s Best Mix and listeners can expect to hear all their favourite regular features such as the $1,000 Minute, Golddigger and The Sleaze.

Within the transaction, the rights to the Virgin morning show were also retained by Bell.  “We have thoroughly enjoyed our time with the Nat & Drew show and we wish them the very best,” says program director Mel Kemmis.  “We look forward to introducing our dynamic new morning show team to our awesome listeners in the weeks ahead”.

Consumers will be made aware of Newcap Radio’s re-branding of Z95.3 with the support of a city-wide advertising campaign across Metro Vancouver.

The Canadian Radio-television and Telecommunications Commission (CRTC) granted its final approval on the deal on March 19th stemming from the purchase of Astral Media by Bell Media. Locally within the Vancouver radio cluster AM650 (CISL) and SHORE104.3 FM (CHHR) were also acquired by Newcap Radio.

  – 30 -

 About Newfoundland Capital Corporation Limited (Newcap Radio):

Newfoundland Capital Corporation Limited (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.

 


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Cinderella_Castle

Do you recognize this building?

Chances are, you do. It’s Walt Disney’s Cinderella’s Castle and the tale of how it came to be is the reason behind everything we do at Jive.

Let us tell you a story about the power of visibility

In 1952, a man by the name of Walt Disney had a dream. He wanted to build a theme park that would inspire and delight people of all ages, races and regions. A place where anything was possible and magic was the norm. He set his plans in motion and started to enlist others to help build his vision. As most trailblazers do, he met a lot of doubters and encountered a lot of setback but his determination and passion was so strong he pushed through it all. When he finally secured the necessary land, permits and investors, he was ready to physically build what had been in his mind for so long. His first order of ‘business’ in building this new theme park was to construct what is now arguably the most photographed building in the world, Cinderella’s Castle.

The castle, with its tall magical spires and whimsical detail, became the focal point of the theme park and everything else was built around it.

 In essence, Walt Disney utilized the power of ‘visibility’ to build an iconic brand.

 At Jive, we share Walt Disney’s belief that visibility is essential to growing your business because if you want to be able to inspire millions of people, you need them to notice you first.

We help people notice your business by utilizing PR and social networking to get your brand featured in the media and talked about by influencers.

What are you doing to increase your visibility?

 Here are some steps to get you thinking about getting noticed:

Does your brand tell a story?

People engage most when brands have an amazing story to tell. Think of when you were growing up – you were told bedtime stories, watched Disney movies and played make believe with friends. To this day, you still tell stories about what happened at work, on vacation, or on the weekend. It is easy to spread your brand’s message when it can be told as a story. People remember stories, not benefits and features!

Do you need a slogan or tagline?

Not all brands need a slogan or tagline, but some may need to use a tagline to tie in your vision and core values. If your brand name does not immediately invoke thoughts of your product or service offering, then you might want to consider adding a slogan.

Do you have a logo?

A logo is helpful for most, if not all, brands as it makes it easy to identify and differentiate your brand from another. It can be as simple as a different font face, like Disney’s, or a Nike swoosh.

Are you networking?

You need to stay top-of-mind with decision makers. By being visible at industry and local events you are showing the world that you relevant and ready for business. Study a few key tips on how to network effectively so you are maximizing your ‘visibility potential.’


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Industrial Light & Magic
Lynwen Brennan, president of Industrial Light & Magic, in the employee lounge at the company’s Vancouver offices in Gastown March 17, 2014.
Photograph by: Ric Ernst , VANCOUVER SUN

Star Wars empire brings visual magic to Vancouver

By Jenny Lee, VANCOUVER SUN

Original article here

VANCOUVER — May the workforce be with you.

Star Wars’ Jedi, glowing lightsabers and intergalactic alien adventurers will soon be duking it out in Vancouver’s Gastown.

Industrial Light & Magic, the legendary visual effects firm George Lucas created for Star Wars, is bringing as much as one-third of the upcoming Star Wars: Episode VII’s visual effects work to Vancouver.

“Everybody here is going to be very, very involved in a lot of Star Wars content over the next seven years,” ILM president and general manager Lynwen Brennan said. On the weight of the Star Wars franchise, ILM has taken over Pixar’s 30,000 square foot Gastown studios and intends to staff it with 200 visual effects employees.

“The wonderful place we’re in right now, we have 10 years of work ahead,” Brennan said. There are not only three Star Wars plans in the works, but also spin-off movies. “That enables us to not only invest in jobs but in technoglogy development and R&D.”

“We will be here at least eight to 10 years,” ILM chief creative officer John Knoll said.

Vancouver’s digital community is still reeling from Pixar’s exit last fall, but Brennan said there’s no danger ILM will leave. Pixar was looking to consolidate production in one place, whereas ILM needs more capacity, she said.

“We’re absolutely committed to being here. We’re planting very real, permanent roots here,” Brennan said and she feels “very confident” that Vancouver staff will enjoy “very long, stable” employment.

The drop in the Canadian dollar hasn’t affected decision-making, Brennan said, “because our leading tenet is talent and it is not about economics.”

Nor will any interprovincial competition on tax credits drive ILM away.

“The tax credit is certainly important in that it’s enabled this critical mass of the community to build here,” Brennan said. “If the tax credit went away tomorrow — we have no tax credit in San Franciso and we are bigger in San Francisco than we have ever been. For ILM, it’s really about talent and we found it here and we want to hang on to these people. If it was just about the tax credit, there’s other places to go.”

ILM tested Vancouver with a small office in 2011 that has already grown to 130 employees.

“They didn’t just do what we told them to do,” Brennan said. “We would sit in the dailies in San Francisco and literally be blown away. They just took it that extra mile….This is something very, very unique about the passion that folks have here.”

The high quality of Vancouver’s digital compositors and animators are particularly notable, Randal Shore, Vancouver office supervising producer said.

ILM sets up each of its studios with full capabilities rather than focusing them on separate specialties. In Vancouver, the company is particularly keen to hire creature technical directors and layout artists. Creature technical directors “rig” or set up their fantastical characters with bones, muscles, skin and animation controls which animators then work with. Layout artists match the output of computer “cameras” with film cameras so computer generated material and filmed material work in concert.

Creative supervision for the Vancouver studio will come from San Francisco. Vancouver being on the same time zone means Vancouver and San Francisco employees can review the dailies, or previous day’s footage, together.

Jobs will be a combination of contract and permanent positions. Although the business is cyclical, “the goal is to keep making lifers,” Knoll said. “There are always going to be some seasonal fluctuations as show hit their peaks and finish. I really don’t want to churn.”

ILM’s Vancouver studio will also work on Warcraft and Jurassic World.

ILM is also opening a 200-employee London studio, already has a 400-employee Singapore studio, and 400 to 700 staff in its San Franciso headquarters. London is valuable because of its strong film-making base, and Singapore is a well-placed to expand into and work with film-makers in the Asian region.

B.C.’s 600 digital media companies employ 16,000 people and generates $2.3 billion in annual sales.

ILM will be looking for opportunities for two-way collaboration with Vancouver’s training programs and would like to set up apprentice programs in Vancouver, Brennan said.

What ILM can contribute is teaching people “how to see,” Brennan said. “What brings that extra bit of realism to a shot that helps sell to an audience. There is that artistic view of things.”

There’s little likelihood that audiences will tire of visual effects. Forty nine of the top 50 box office films of all time are very effects heavy films, Brennan said. Visual effects have “an enormous effect on the movie business in general.”

Most people don’t know that The Lone Ranger had a lot of visual effects in it because they were not “in your face,” Brennan said, yet the film was nominated for a visual effects Academy Award.

jennylee@vancouversun.com