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The Meaning of “Creating Content”

As social media savvy users, we often feel pressured to create the perfect content. But what is the perfect content? That solely depends on the channel you’re using and your audience.

Creating content doesn’t have to be a lot of work – don’t think of it as a chore where you have to write a blog, or you have to create a newsletter. Find out first if your readers even like reading it by integrating trackable analytics.

Use Pictures

People love pictures and they get a lot more engagement than plain text. But don’t just filter and post a picture; extend that engagement by adding text or editing the photo. We like using PicMonkey as an alternative to buying Adobe Photoshop.

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Share Info

Who says you have to reinvent the wheel? People love when you aren’t just tooting your own horn. You don’t have to be the be-all and end-all information resource. Pick topics that your audience is interested in whether it is food, local activities or motivational quotes.

Capture2Listen

Ask your audience or followers for feedback (especially if you’re a major brand). It’s the best for getting them excited. Caveat: make sure you avoid questions that will evoke negative feedback. Hearing crickets? Incentivize your audience with a contest using a small prize.

Capture3Remember, keep it simple. You don’t always have to stick with the same formula. Analyze your results and change it as necessary. There are no hard and fast rules.


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For Immediate Release
July 28,2014

Vancouver Radio Legend Gets New Home on LG 104.3

Larry Hennessey (formerly of Larry & Willy) returns to Vancouver on new morning show

Richmond, B.C. – In addition to sunshine and long summer days, Vancouverites now have another reason to wake up with a smile on their face – the return of iconic morning show host Larry Hennessey on LG 104.3 in early August.

For 27 years, Larry was half of the world-famous Larry & Willy morning show. Together, Larry & Willy revolutionized morning radio in Vancouver, first on CFOX and later on Jack-FM. From the laugh out loud antics you’ve grown to love from Larry & Willy over the past few decades to the upbeat and familiar music you grew up with in the 70s and 80s – mornings with Larry Hennessey are going to start your day with a smile on LG 104.3.

“Nothing makes a morning commute more enjoyable than a good laugh and great music,” says LG 104.3 Program Director, Taylor Jukes. “Larry has been a staple in Vancouver radio and is the perfect host to lead a station dedicated to playing the songs that define our youth.”

But since he was part of a famous duo for so long, the question is bound to be asked…Larry and Who? Jukes promises an answer soon. “Larry is the first piece of the LG 104.3 morning show,“ she says. “There’s more to come!”

One bright and familiar voice will be joining Larry immediately. Corrie Miller will provide morning news and traffic updates. Corrie has worked extensively in the Vancouver market for 10 years, most notably as a morning show co-host for the Bro Jake show.

LG 104.3 plays Vancouver’s Greatest Hits, the songs you grew up with in the 70s and 80s from artists like Fleetwood Mac, Elton John, Michael Jackson, Rod Stewart, The Beatles and Madonna. The station is designed to be contemporary and relevant to today’s busy adult. The music on LG 104.3 spans the decades and is rooted in Vancouver’s rich history. It’s almost impossible not to sing along!

About Newcap Radio:

Newcap Radio (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.

About Larry Hennessey:

Larry met Willy Percy in Thunder Bay, ON in the mid-80’s and then together moved to Vancouver to change the face of morning radio. He’s a singer and multi-instrumentalist, playing the bass, guitar, keyboards, and percussion. His favourite food is Italian, he lives on the North Shore, and he goes back to his home province of Newfoundland every year for a visit.

Visit www.LG1043.com
Follow @LG1043
Like facebook.com/LG1043


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CBC, CINECOUP AND JUST FOR LAUGHS TEAM-UP TO DELIVER FIRST-EVER, CANADIAN COMEDY ACCELERATOR, CBC COMEDYCOUP

Canadian comedy creators are invited to participate in the new development accelerator CBC ComedyCoup. The top team will secure a development deal with CBC and a primetime television comedy special with half a million dollars in production financing.

Suggested Tweet: First-ever Canadian Comedy Accelerator @ComedyCoup just announced by @CBCPunchline, @Just_For_Laughs & @CineCoup http://comedycoup.cbc.ca

 July 24, 2014 – CBC, CineCoup Media and Just For Laughs Television are joining forces to deliver an exciting and rare opportunity to Canadian content creators with the launch of CBC ComedyCoup, an innovative, digital comedy accelerator.  The accelerator offers the chance for the best, brightest and funniest creators from across Canada to enhance their careers and provides them with that crucial ’foot in the door’ necessary to garner a potential development deal. Ultimately, 10 teams will be optioned for development and the top team will receive $500,000 in production financing for a half-hour comedy special to air during CBC Television’s 2015 primetime schedule.
“We are excited to be launching this ground-breaking comedy accelerator with CineCoup,” said Michelle Daly, senior director of Comedy, Commissioned & Scripted Programming. “CBC has always supported Canadian comedy. Between CBC ComedyCoup and the newly launched Punchline we are able to reach new comedy creators where they live – online.”
CBC ComedyCoup is designed to revolutionize the way comedy talent is discovered and developed. Over the course of 10 weeks, teams will be challenged to display their skills, build an audience and deliver hilarious content using digital and social platforms.
“Our studio model is about reducing barriers to entry, doing away with gatekeepers and letting the audience in early to support the content they want to see get made.” says CineCoup founder J Joly. “CBC ComedyCoup is a launch pad for the funniest talent Canada has to offer, no matter where they live. We put fans at the centre and we strive to be as transparent and democratic as possible.”
“Just For Laughs Television couldn’t be happier to be partnering with CineCoup and CBC on this innovative initiative to find the next great Canadian comedy writers and creative visionaries,” says Bruce Hills, COO of Just For Laughs Television.
Starting in August, applicants will be challenged to create a two-minute video demonstrating their comedy chops, for submission to http://comedycoup.cbc.ca. Then, teams will have 10 weeks to engage with fans through digital and social platforms to garner support and feedback while also navigating weekly challenges to help propel them forward and receive additional mentorship, access, and exposure from Just For Laughs Television. The teams will then be narrowed down to the top 10 and the finalists will prepare their final presentations for the jury. In the end, one team will receive funding and a national primetime broadcast special on CBC Television.
This unique accelerator will give new creators a platform to hone their skills and discover new audiences, and enable the CBC to help to develop new and untapped talent within the industry. For more information on CBC ComedyCoup please visit http://comedycoup.cbc.ca
Find CBC ComedyCoup online:

Facebook.com/comedycoup


Twitter.com/comedycoup
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About CBC/Radio-Canada CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About CineCoup Media Inc. CineCoup Media is a disruptive new studio model for independent content creators to develop, market and build audience their original film and tv projects. A key times during the year teams apply to the accelerator with a short idea prototype for their project then advance through a fan engagement funnel that’s designed to show off their creativity, package their projects and build fan support using social and earned media. All creators who participate stand to gain valuable audience feedback, social marketing savvy and a professional online pitch package bolstered by fan support. The Top 10 projects will be optioned for development. With the top project receiving production financing and a theatrical or broadcast premiere. CineCoup Media is the brainchild of media entrepreneur, J. Joly.
About Just For Laughs Television Just For Laughs Television is one of the leading producers of stand-up and variety programming and has produced television programs that have been seen around the world on FOX, ABC, MTV, TBS, CBC, IFC, HBO, W, BBC1, TF1, RTL, Showtime, Versus, BBC America, TEN Australia, HBO Canada, and The Comedy Network.  The company has also expanded into scripted and non-variety programming with the acclaimed shows The Tournament (CBC), Deal with It (W Network), and Bullet in the Face (IFC).  Just For Laughs Television is part of the Just For Laughs Group. Founded in 1983, the Just For Laughs Group’s growth is concentrated on four major focal points: Festivals (in Montreal, Toronto and Sydney); television production (most notably Gags, seen in 135 countries and on 95 airlines); live shows (Canadian tour dates for Jerry Seinfeld, Louis C.K., Jim Gaffigan, Bill Burr, Craig Ferguson, North American dates for Family Guy Live!); and talent management. Its inaugural Montreal Festival is over 30 years old, and is now the world’s largest and most prestigious comedy event, welcoming two million people each summer. The Group has offices in Montreal, Paris, Los Angeles, Toronto, London, and a small apartment on the Internet.

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Summer Social Media Slow Down

As the warm, sunny weather of summer approaches, everyone is scattering from their homeland to go on holidays, take a beach vacation and just get some overall R&R.

So where are we going with this? You’ll notice that people switch into vacation mode, which could mean fewer eyes on social media, less attention on the details and longer engagement tactics. So what can you do to pick it up?

1. Study Up!

With your audience on vacation, this time of year is a great opportunity to brush up on identifying and analyzing your key ‘customers’ – the people you want to be viewing your posts. Look at your past posts and find out which topics had the best engagement.

2. Reduce-Reuse-Recycle.

Reduce your content creation and recycle some of your most popular content to see if it gets the same level of engagement. Of course, don’t post the exact same post – but here’s your opportunity to switch the language around to see if it gets the same response! People often miss posts the first time around so repeating it is necessary.

3. Have Longer, Meaningful Conversations.

Especially if your business is a ski resort, not many eyes are going to be on your social channels. Be relatable by talking about summer activities, but tie it back to your company’s products and services (some people do look forward to the winter weather) – so that when winter rolls around, you’re still top of mind.

4. Try A New Social Media Platform.

If you’re just on Facebook and Twitter and haven’t tackled Instagram yet, summer is a great time to start! When people are in summer mode, they want quick digestible information. People are constantly posting pictures of themselves at the beach, traveling the world and having a cocktail on the patio. Use summer-related images and hashtags for the best engagement, such as #summer #travel #nofilter #beach #sun #sunset

5. Summer Selfies are Warranted.

No one wants to be in an office all day for the summer. Whether you’re an individual or a company on social media, use this opportunity to be active in your community. There are a lot of summer festivals, events and the like. People love seeing behind-the-scenes footage and it gives you a touch of personality. Heck, get the whole office (or what’s left of the office staff) engaged in posting and tagging pictures of summer office activities.


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Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive strives to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Account Manager (Vancouver Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Job Description

The perfect candidate must be a highly motivated, self-starter with at least 3-5 years PR experience as well as possess exceptional account management/direction, media relations, strategic capabilities, strong press contacts, social media, and client liaison skills.

The role will include working closely with both Jive partners, other account team members, as well as clients on specific day-to-day deliverables to implement PR campaigns.

Jive is in the midst of expanding and bringing on more clients. In order to maintain the personal, ‘boutique’ feel of the individual nurturing relationships with these clients, the perfect candidate will be integral in making this transition happen. A focus on client service and building loyalty is key.

Main Job Duties

Your role would include, but not be limited to the following:

  • Consumer PR – Use one’s expertise to plan and implement dynamic PR campaigns
  • Corporate PR – Plan and implement impactful media/PR campaigns
  • Publicity – Generate positive news coverage across the broad media spectrum through solid press relations
  • Strategic Planning – Develop and execute strategies aligned with the client’s key business objectives
  • Creativity – Utilize knowledge of the media to recognize media angles and pitch media outlets successfully
  • Excellent Writing Skills – Draft pitches and other written press materials

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Minimum 3-5 years PR experience, including minimum 1.5 years account management
  • From concept to completion, has expertise to deliver a successful PR campaigns exceeding client expectations
  • Experience in leading and strategizing a reactive and proactive press office and handling incoming press inquiries
  • A wide & strong network of regional/national contacts across the media spectrum
  • Ability to build relationships on an internal and external level
  • Team player, working well under pressure and thrives in a fast-paced, ever changing environment
  • Excellent publicity skills – oral, written, and interpersonal skills
  • Solid understanding and experience in social media strategy, campaigns, execution and analytics
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrates initiative, innovation, integrity, and professionalism
  • Exceptional client management skills
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account Manager Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca.
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

Account Coordinator (Toronto Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive’s mission is to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Job Description

Jive is looking for an account coordinator that can kick ass and take names! You will be a highly motivated self-starter with at least half a year of PR experience. You will have some account management skills, as well as savvy media relations and social media skills.

The role will include working closely with both Jive partners and other account team members on specific day-to-day deliverables to implement PR campaigns.

Main Job Duties

Your role would include, but not be limited to the following:

  • Day-to-day client support, and working with account manager in overall client management
  • Demonstrating excellent writing and editorial skills to provide day-to-day support with social media, press and stakeholder relations, planning, research, writing and editing.
  • Assisting in the coordination of events as required, and on-site support
  • Creating and updating media lists
  • Managing social media channels and reporting
  • Monitoring media (newspapers, magazines, journals, broadcasts, newswires and blogs)
  • Collecting, analyzing and evaluating media coverage
  • Promoting news stories and features to the media
  • Maintain an awareness of local and national media, developments in the local and regional landscape and PR and Social Media trends
  • Have knowledge of measuring and reporting on clients PR campaigns

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Minimum 6 months PR experience
  • Excellent oral, written, and interpersonal skills
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company) and wireless internet
Applicants should submit their cover letter and CV with the subject heading “Account Coordinator Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca.
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.