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Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive strives to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Director of Digital (Vancouver or Toronto Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Jive Communications is growing! We are seeking a customer-centric digital strategist and visionary to lead and grow our digital communications practice. As Director of Digital, you will envision and develop digital communications strategies for top Canadian lifestyle, entertainment and consumer brands. If you are a leader who inspires confidence from the moment you walk in the door and you have a track record for delivering results for clients from day one, consider joining one of Canada’s fastest growing PR agencies.


As Director of Digital, you will oversee the development of digital communications and social media strategies for clients, while ensuring seamless integration of digital efforts with overall client communications objectives. Key responsibilities include:

  • Building strong relationships with clients and advising on best practices for:
    • paid, owned and earned online channels
    • online community engagement
    • influencer relations
    • digital reputation management
    • digital issues management and crisis communications
    • online content production
    • social media management (including monitoring and analytics)
  • Developing innovative, best-in-class campaigns that generate publicity and buzz through social and online media channels
  • Auditing online dialogue on client and competitors to enhance communications efforts and facilitate authentic and engaging online conversations around a client’s brand
  • Managing social profiles for clients with an emphasis on community building
  • Supporting digital media planning and buying for clients
  • Establishing KPIs (Key Performance Indicators) and metrics for reporting on the results for all digital campaigns, providing recommendations for improvements
  • Building, training, mentoring and leading a high performing digital communications team
  • Participating in new business efforts, including presentation development and pitch strategy around digital programs
  • Leading digital strategy training sessions internally and for clients
  • Monitoring emerging digital trends and identify opportunities for clients


  • University degree in public relations, communications, marketing or a related focus
  • 7+ years of digital communications experience, with a minimum of 4 years in an agency
  • Breadth and depth of experience in building integrated communications strategies for a wide range of social and online platforms
  • Track record of growing engaged online communities on behalf of a client/brand
  • Knowledge and understanding of social media monitoring and analytics tools
  • Strong project management skills and experience managing budgets, teams and projects Excellent inter-personal, writing and presentation skills
  • Keen interest in being on top of emerging trends that drive audience engagement and support business results
  • Demonstrated attention to detail and quality assurance
  • Strong commitment to continued learning and development in changing business environment

Personal Qualities

  • An entrepreneurial, make-it-happen leader who excels in a fast-paced environment
  • A strategic thinker who is also willing to “get in the weeds” if needed
  • An innovative and creative communicator who excels in client relations
Applicants should submit their cover letter and CV with the subject heading “Director of Digital Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at
Applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

Account Manager (Vancouver Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Job Description

The perfect candidate must be a highly motivated, self-starter with at least 3-5 years PR experience as well as possess exceptional account management/direction, media relations, strategic capabilities, strong press contacts, social media, and client liaison skills.

The role will include working closely with both Jive partners, other account team members, as well as clients on specific day-to-day deliverables to implement PR campaigns.

Jive is in the midst of expanding and bringing on more clients. In order to maintain the personal, ‘boutique’ feel of the individual nurturing relationships with these clients, the perfect candidate will be integral in making this transition happen. A focus on client service and building loyalty is key.

Main Job Duties

Your role would include, but not be limited to the following:

  • Consumer PR – Use one’s expertise to plan and implement dynamic PR campaigns
  • Corporate PR – Plan and implement impactful media/PR campaigns
  • Publicity – Generate positive news coverage across the broad media spectrum through solid press relations
  • Strategic Planning – Develop and execute strategies aligned with the client’s key business objectives
  • Creativity – Utilize knowledge of the media to recognize media angles and pitch media outlets successfully
  • Excellent Writing Skills – Draft pitches and other written press materials

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Minimum 3-5 years PR experience, including minimum 1.5 years account management
  • From concept to completion, has expertise to deliver a successful PR campaigns exceeding client expectations
  • Experience in leading and strategizing a reactive and proactive press office and handling incoming press inquiries
  • A wide & strong network of regional/national contacts across the media spectrum
  • Ability to build relationships on an internal and external level
  • Team player, working well under pressure and thrives in a fast-paced, ever changing environment
  • Excellent publicity skills – oral, written, and interpersonal skills
  • Solid understanding and experience in social media strategy, campaigns, execution and analytics
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrates initiative, innovation, integrity, and professionalism
  • Exceptional client management skills
  • Maintain confidentiality and exercise tact when dealing with sensitive issues


  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account Manager Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

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The Meaning of “Creating Content”

As social media savvy users, we often feel pressured to create the perfect content. But what is the perfect content? That solely depends on the channel you’re using and your audience.

Creating content doesn’t have to be a lot of work – don’t think of it as a chore where you have to write a blog, or you have to create a newsletter. Find out first if your readers even like reading it by integrating trackable analytics.

Use Pictures

People love pictures and they get a lot more engagement than plain text. But don’t just filter and post a picture; extend that engagement by adding text or editing the photo. We like using PicMonkey as an alternative to buying Adobe Photoshop.


Share Info

Who says you have to reinvent the wheel? People love when you aren’t just tooting your own horn. You don’t have to be the be-all and end-all information resource. Pick topics that your audience is interested in whether it is food, local activities or motivational quotes.


Ask your audience or followers for feedback (especially if you’re a major brand). It’s the best for getting them excited. Caveat: make sure you avoid questions that will evoke negative feedback. Hearing crickets? Incentivize your audience with a contest using a small prize.

Capture3Remember, keep it simple. You don’t always have to stick with the same formula. Analyze your results and change it as necessary. There are no hard and fast rules.

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For Immediate Release
July 28,2014

Vancouver Radio Legend Gets New Home on LG 104.3

Larry Hennessey (formerly of Larry & Willy) returns to Vancouver on new morning show

Richmond, B.C. – In addition to sunshine and long summer days, Vancouverites now have another reason to wake up with a smile on their face – the return of iconic morning show host Larry Hennessey on LG 104.3 in early August.

For 27 years, Larry was half of the world-famous Larry & Willy morning show. Together, Larry & Willy revolutionized morning radio in Vancouver, first on CFOX and later on Jack-FM. From the laugh out loud antics you’ve grown to love from Larry & Willy over the past few decades to the upbeat and familiar music you grew up with in the 70s and 80s – mornings with Larry Hennessey are going to start your day with a smile on LG 104.3.

“Nothing makes a morning commute more enjoyable than a good laugh and great music,” says LG 104.3 Program Director, Taylor Jukes. “Larry has been a staple in Vancouver radio and is the perfect host to lead a station dedicated to playing the songs that define our youth.”

But since he was part of a famous duo for so long, the question is bound to be asked…Larry and Who? Jukes promises an answer soon. “Larry is the first piece of the LG 104.3 morning show,“ she says. “There’s more to come!”

One bright and familiar voice will be joining Larry immediately. Corrie Miller will provide morning news and traffic updates. Corrie has worked extensively in the Vancouver market for 10 years, most notably as a morning show co-host for the Bro Jake show.

LG 104.3 plays Vancouver’s Greatest Hits, the songs you grew up with in the 70s and 80s from artists like Fleetwood Mac, Elton John, Michael Jackson, Rod Stewart, The Beatles and Madonna. The station is designed to be contemporary and relevant to today’s busy adult. The music on LG 104.3 spans the decades and is rooted in Vancouver’s rich history. It’s almost impossible not to sing along!

About Newcap Radio:

Newcap Radio (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.

About Larry Hennessey:

Larry met Willy Percy in Thunder Bay, ON in the mid-80’s and then together moved to Vancouver to change the face of morning radio. He’s a singer and multi-instrumentalist, playing the bass, guitar, keyboards, and percussion. His favourite food is Italian, he lives on the North Shore, and he goes back to his home province of Newfoundland every year for a visit.

Follow @LG1043

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Canadian comedy creators are invited to participate in the new development accelerator CBC ComedyCoup. The top team will secure a development deal with CBC and a primetime television comedy special with half a million dollars in production financing.

Suggested Tweet: First-ever Canadian Comedy Accelerator @ComedyCoup just announced by @CBCPunchline, @Just_For_Laughs & @CineCoup

 July 24, 2014 – CBC, CineCoup Media and Just For Laughs Television are joining forces to deliver an exciting and rare opportunity to Canadian content creators with the launch of CBC ComedyCoup, an innovative, digital comedy accelerator.  The accelerator offers the chance for the best, brightest and funniest creators from across Canada to enhance their careers and provides them with that crucial ’foot in the door’ necessary to garner a potential development deal. Ultimately, 10 teams will be optioned for development and the top team will receive $500,000 in production financing for a half-hour comedy special to air during CBC Television’s 2015 primetime schedule.
“We are excited to be launching this ground-breaking comedy accelerator with CineCoup,” said Michelle Daly, senior director of Comedy, Commissioned & Scripted Programming. “CBC has always supported Canadian comedy. Between CBC ComedyCoup and the newly launched Punchline we are able to reach new comedy creators where they live – online.”
CBC ComedyCoup is designed to revolutionize the way comedy talent is discovered and developed. Over the course of 10 weeks, teams will be challenged to display their skills, build an audience and deliver hilarious content using digital and social platforms.
“Our studio model is about reducing barriers to entry, doing away with gatekeepers and letting the audience in early to support the content they want to see get made.” says CineCoup founder J Joly. “CBC ComedyCoup is a launch pad for the funniest talent Canada has to offer, no matter where they live. We put fans at the centre and we strive to be as transparent and democratic as possible.”
“Just For Laughs Television couldn’t be happier to be partnering with CineCoup and CBC on this innovative initiative to find the next great Canadian comedy writers and creative visionaries,” says Bruce Hills, COO of Just For Laughs Television.
Starting in August, applicants will be challenged to create a two-minute video demonstrating their comedy chops, for submission to Then, teams will have 10 weeks to engage with fans through digital and social platforms to garner support and feedback while also navigating weekly challenges to help propel them forward and receive additional mentorship, access, and exposure from Just For Laughs Television. The teams will then be narrowed down to the top 10 and the finalists will prepare their final presentations for the jury. In the end, one team will receive funding and a national primetime broadcast special on CBC Television.
This unique accelerator will give new creators a platform to hone their skills and discover new audiences, and enable the CBC to help to develop new and untapped talent within the industry. For more information on CBC ComedyCoup please visit
Find CBC ComedyCoup online:
About CBC/Radio-Canada CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About CineCoup Media Inc. CineCoup Media is a disruptive new studio model for independent content creators to develop, market and build audience their original film and tv projects. A key times during the year teams apply to the accelerator with a short idea prototype for their project then advance through a fan engagement funnel that’s designed to show off their creativity, package their projects and build fan support using social and earned media. All creators who participate stand to gain valuable audience feedback, social marketing savvy and a professional online pitch package bolstered by fan support. The Top 10 projects will be optioned for development. With the top project receiving production financing and a theatrical or broadcast premiere. CineCoup Media is the brainchild of media entrepreneur, J. Joly.
About Just For Laughs Television Just For Laughs Television is one of the leading producers of stand-up and variety programming and has produced television programs that have been seen around the world on FOX, ABC, MTV, TBS, CBC, IFC, HBO, W, BBC1, TF1, RTL, Showtime, Versus, BBC America, TEN Australia, HBO Canada, and The Comedy Network.  The company has also expanded into scripted and non-variety programming with the acclaimed shows The Tournament (CBC), Deal with It (W Network), and Bullet in the Face (IFC).  Just For Laughs Television is part of the Just For Laughs Group. Founded in 1983, the Just For Laughs Group’s growth is concentrated on four major focal points: Festivals (in Montreal, Toronto and Sydney); television production (most notably Gags, seen in 135 countries and on 95 airlines); live shows (Canadian tour dates for Jerry Seinfeld, Louis C.K., Jim Gaffigan, Bill Burr, Craig Ferguson, North American dates for Family Guy Live!); and talent management. Its inaugural Montreal Festival is over 30 years old, and is now the world’s largest and most prestigious comedy event, welcoming two million people each summer. The Group has offices in Montreal, Paris, Los Angeles, Toronto, London, and a small apartment on the Internet.

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Summer Social Media Slow Down

As the warm, sunny weather of summer approaches, everyone is scattering from their homeland to go on holidays, take a beach vacation and just get some overall R&R.

So where are we going with this? You’ll notice that people switch into vacation mode, which could mean fewer eyes on social media, less attention on the details and longer engagement tactics. So what can you do to pick it up?

1. Study Up!

With your audience on vacation, this time of year is a great opportunity to brush up on identifying and analyzing your key ‘customers’ – the people you want to be viewing your posts. Look at your past posts and find out which topics had the best engagement.

2. Reduce-Reuse-Recycle.

Reduce your content creation and recycle some of your most popular content to see if it gets the same level of engagement. Of course, don’t post the exact same post – but here’s your opportunity to switch the language around to see if it gets the same response! People often miss posts the first time around so repeating it is necessary.

3. Have Longer, Meaningful Conversations.

Especially if your business is a ski resort, not many eyes are going to be on your social channels. Be relatable by talking about summer activities, but tie it back to your company’s products and services (some people do look forward to the winter weather) – so that when winter rolls around, you’re still top of mind.

4. Try A New Social Media Platform.

If you’re just on Facebook and Twitter and haven’t tackled Instagram yet, summer is a great time to start! When people are in summer mode, they want quick digestible information. People are constantly posting pictures of themselves at the beach, traveling the world and having a cocktail on the patio. Use summer-related images and hashtags for the best engagement, such as #summer #travel #nofilter #beach #sun #sunset

5. Summer Selfies are Warranted.

No one wants to be in an office all day for the summer. Whether you’re an individual or a company on social media, use this opportunity to be active in your community. There are a lot of summer festivals, events and the like. People love seeing behind-the-scenes footage and it gives you a touch of personality. Heck, get the whole office (or what’s left of the office staff) engaged in posting and tagging pictures of summer office activities.