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Women of Vancouver is an editorial series featuring stylish and professional women in Vancouver. WofV producer and stylist, Jason Sarai of Style by Sarai, recently interviewed the co-founders of Jive Communications, Lindsay Nahmiache and Almira Bardai for this exclusive in-depth photo editorial.

Almira Bardai

What do you do for work?

I’m one of the co-founders and owners of Jive Communications – co-founded and owned with Lindsay Nahmiache. Jive is a boutique PR firm, providing PR and social media services. But what do we really do? We’re in the business of storytelling – finding those great untold stories, polishing them and presenting them. And ultimately, we want to do great work with our team, and create unforgettable work for our clients.

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Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive’s mission is to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partner-ships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Account & Social Media Coordinator (Vancouver Office only)
Traditional Public Relations, Social Media, Demographic Outreach

Position Type: Full-Time Salary
Compensation: Based on experience
Desired Start Date: May 1, 2015

JOB DESCRIPTION

The perfect candidate must be a highly motivated, self-starter with at least six months PR experience as well as possess account management skills and media relations.

The ideal candidate will eat, live and breathe social media. You will be passionate and have an intimate knowledge of the current landscape and trends with all social media channels, and you will know how to find and engage key influencers. You will be an innovative self-starter with at least six months social media coordination experience and will know how to build and manage a social media community.

The role will include working closely with both Jive partners and other account team members on specific day-to-day deliverables to implement both PR campaigns, as well as social media strategies. You will be responsible for coordinating and developing content and ideas to promote our clients’ brands.

MAIN JOB DUTIES

Your role would include, but not be limited to the following:

  • Monitoring media (newspapers, magazines, journals, broadcasts, newswires and blogs)
  • Collecting, analyzing and evaluating media coverage
  • Researching, writing and distributing press releases to targeted media
  • Promoting news stories and features to the media
  • Coordinating events as required, and on-site support
  • Creating and updating media lists
  • Drafting pitches and other written press materials
  • Supporting senior team members
  • Working with team members and clients to develop and execute social media campaigns
  • Assisting in the development and management of all social media channels
  • Implementing best practices for online media to ensure our clients are achieving best results from its social media programs
  • Writing engaging and informative content using appropriate brand voice and best practices on social channels
  • Using Photoshop to create captivating content that will drive engagement
  • Performing day-to-day social media activities
  • Coordinating and communicating weekly and monthly reporting
  • Monitoring performance of social media platforms: analyze, review and report on effectiveness of content, audiences, and initiatives
  • Demographic Outreach

DESIRED SKILLS & EXPERIENCE

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Minimum 6 months PR experience
  • Minimum 6 months social media coordination experience
  • Extensive knowledge and understanding of Social Media platforms such as, but not limited to Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube, and their respective audiences
  • Understanding of how each platform can be deployed in different scenarios
  • Excellent oral, written, and interpersonal skills
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Personal Attributes

  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Capable of exercising good judgment with quick response time
  • Collaborative team player with the confidence to take the lead and guide other team members when necessary
  • Possess strong work and business ethics; be reliable, highly organized and dependable
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues
  • Possess an interest in current events and pop culture

EXPECTATIONS

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account & Social Media Coordinator Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca. We wish to thank all applicants for their interest. However, only those invited for an interview will be conta

Account Coordinator (Vancouver Office only)
Public Relations & Communications

Position Type: Full-Time Salary
Compensation: Based on experience
Desired Start Date: May 1, 2015

Job Description

The perfect candidate must be a highly motivated, self-starter with at least six months PR experience as well as possess account management skills, media relations, and social media skills.

The role will include working closely with both Jive partners and other account team members on specific day-to-day deliverables to implement PR campaigns.  You will be responsible for coordinating and developing content and ideas to promote our clients’ brands.

Main Job Duties

Your role would include, but not be limited to the following:

  • Monitoring media (newspapers, magazines, journals, broadcasts, newswires and blogs)
  • Collecting, analyzing and evaluating media coverage
  • Researching, writing and distributing press releases to targeted media
  • Promoting news stories and features to the media
  • Managing social media channels and reporting
  • Coordinating events as required, and on-site support
  • Creating and updating media lists
  • Drafting pitches and other written press materials
  • Supporting senior team members
  • Demographic Outreach
  • Using Photoshop to create captivating that will drive engagement

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Minimum 6 months PR experience
  • Excellent oral, written, and interpersonal skills
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

PERSONAL ATTRIBUTES

  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Capable of exercising good judgment with quick response time
  • Collaborative team player with the confidence to take the lead and guide other team members when necessary
  • Possess strong work and business ethics; be reliable, highly organized and dependable
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues
  • Possess an interest in current events and pop culture

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account Coordinator Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca. We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

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Recently, Taco Bell made a bold statement. They went dark on their Facebook page, Twitter account and Instagram profile. Did they completely shut down their social media? …not exactly.

In a world where we’re inundated with posts, tweets and likes – Taco Bell was doing the opposite of a typical social campaign to announce the launch of their app. They kept it simple.

1) They used a hashtag #OnlyInTheApp and text images, such as “The new way to Taco Bell isn’t on Twitter – It’s #onlyintheapp” to redirect users to their Taco Bell app.

2) They hid their previous Facebook and Twitter posts so it would be a standalone statement.

What can we learn from this campaign?

Sometimes, keeping it simple makes the most impact. We often feel pressured to be active across all social networks from Facebook to Pinterest to Google Plus, but if you’re not doing it well (i.e. reposting the same content or link across all platforms) – the results are abysmal.

So we’re giving you 3 quick tips for reengineering your social media strategy:

  1. Do your homework.

Don’t try to be everywhere. Hone in on the social channels where YOUR audience will be found, not necessarily what everyone else is doing. If it doesn’t work for you or your brand, don’t feel compelled to use it. Don’t post content for the sake of appearing active.

  1. Find efficiencies.

Optimize your content by investing in social media tools like Sprout Social, HootSuite, SumAll or Feedly that build out analytics and helps you find out at what times you’re gaining the most traction. That way, you’re posting content that people will actually see.

  1. Provide value.

People will not be impressed when there’s no differentiation across your social channels. Think about it – why would I want to like you on Facebook and follow you on Twitter when the content is exactly the same. As mentioned, platforms speak to different audiences and the type of content for one channel might not necessarily fit for another.

Remember, keep it simple and also, keep an ear to the ground. Getting audience feedback can help shape your content to make the most impact.


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5 Tips on How to Increase Social Media Buzz at Your Experiential Event

You know Facebook, Twitter or Instagram are not the places to sell your products or services with salesman-like language (at least not directly any way). That’s why using social media at events is a great way to increase online engagement but in a genuine and organic way.
  1. Limit Attendance

People love to experience brands. People love it even more if they get an exclusive invite. This makes them more excited to share a brand’s story or new product launch as ‘bragging rights’ for being the first to have a peak at the goods.
  1. Create Unique Hashtags

Creating a unique hashtag for  your event makes it easier for you and your fans to track real-time engagement. It provides a common source of conversation with your fans without overt sales pitching and truly brings out the brand image you wish to portray.
  1. Live Stream Content

Bring social media to the forefront. Make it known that attendees’ tweets will not only be seen by their followers but by individuals who have also been exclusively invited to the event. This helps increase physical interactions as your audience will be inclined to find the person with the hilariously punny tweet.
  1. Have a Keepsake

Encourage attendees to post on social media using your unique hashtag by providing an incentive. There are photo booth services like PixelBooth that offer a service called PixelGram where they compile a live feed of photos from Instagram or Twitter using your unique event hashtag. Then your attendees can print their photos taken with Instagram or Twitter on-site.
  1. Be Actively Engaged

Don’t forget to bring out your social media savvy and tweet and post using your own account to provide a flow of conversation. Be sure to make your unique hashtag clear on signage, posters, banners and even stickers at the event so that it always stays top of mind.

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Do you ever catch yourself at an important executive meeting and for the life of you can’t remember the person’s name sitting across from you? You try to wait and listen for cues or any indication of another individual calling that person’s name, but to no avail – it never comes up.

We’ve put together five digestible tips to avoid this situation and help you remember names.

  1. Repetition is key. Whenever possible, repeat the person’s name both in your mind as you’re sitting around the meeting table and in conversation. E.g. “Nice to meet you, Ann” Saying things out loud will allow your mind to focus on the information, but don’t overdo it.
  1. Make associations. Associate names with something interesting about the person whether it is where they work, a hobby, or a unique characteristic. E.g. “Mark owns a boat in the Caribbean.” How many people do you know with the same name? It is natural to use a point of reference to describe a person. E.g. “Kate, the one with the red hair”
  1. Create nicknames. Use something fun to tie in with the person’s name. E.g. “When you meet Luke, think of Luke Skywalker.” Nicknames also tie in the key tip of associating a name, with something familiar.
  1. Turn it into a rhyme. Rhyming names with words helps make it catchy and therefore is better for retaining names and successfully recalling them. E.g. “Ana Banana”
  1. Get a card/write it down. The best thing to do is to get the person’s business card or write it down if the situation is not awkward. The visual element of seeing the name will ingrain it in your memory. Write down specific notes after a conversation to make sure you remember.