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April 23, 2014

VANCOUVER, BC: YWCA Metro Vancouver is excited to announce 60 outstanding nominees for its 31st annual Women of Distinction Awards.

This year’s nominees are:

Arts, Culture & Design
Shaira (SD) Holman – Co-Founder & Artistic Director, Queer Arts Festival
Susan Van der Flier – Board Director, Vancouver Opera

Business & the Professions
Sheila Bouman – Chief People & Performance Officer, Peer 1 Hosting
Mary Buttery – Partner, Davis LLP
Sheila Eddin – Vice President, Transformation, ICBC
Catherine Gibson – Partner, Davis LLP
Carmen Thériault – Partner, Wealth Preservation, Bull, Housser & Tupper LLP
Lisa Vogt – Partner & Chief Diversity and Engagement Officer, McCarthy Tetrault LLP

Community Building
Shashi Assanand – Founder & Executive Director, Vancouver & Lower Mainland Multicultural Family Support Services Society (VLMFSS)
Leigh Boyle – Founder & Executive Director, The Lipstick Project Society
Loretta Cella – Founder & Executive Director, Passion Foundation
Nassreen Filsoof – Founder & President, Canadian Iranian Foundation
Theodora Lamb – Online Community Organizer & Executive Producer, Hollyhock Leadership Institute
Jill Leversage – Managing Director, Highland West Capital Ltd.
Jennifer Schaeffers – Executive Director, CKNW Orphans’ Fund

Education, Training & Development
Kristi Blakeway – Vice Principal, Thomas Haney Secondary
Deborah Jacobs – Education Department Head, Squamish Nation
Gail Ruddy – Head of School, York House School
Janis Sarra – Professor, UBC Faculty of Law & Director, The Peter Wall Institute for Advanced Studies

Almira Bardai – Partner, Jive Communications
Justine Bizzocchi – Founder, SFU Venture Connection
Alisa Choi Darcy – President, Quote EndQuote Cross-Cultural Strategy Inc.
Shehla Ebrahim – Doctor, Ambleside Dermedics
Liza Hagusa – Founder & Owner, Mother Me Newborn Care Inc.
Deanna Loychuk – Founder, 30 Minute Hit
Carolyn Lundie – Founder & Owner, YogaButtons Kids Yoga Ltd.
Kim Pickett – Founder & Creative Director, KIMBO Design Inc.
Reisa Pollard – Founder & Designer, Beyond Beige Interior Design
Shannon Rogers – President & General Counsel, Global Relay

Environmental Sustainability
Diana Allen – Professor, Department of Earth Sciences, SFU
Sofi Hindmarch – Wildlife Biologist, British Columbia Conservation Foundation
Lyda Salatian – Founder & Program Director, The Lower Mainland Green Team (LMGT)
Elizabeth Sheehan – Founder & President, Climate Smart

Health & Wellness
Victoria Bernstein – Director, Post-Operative Cardiac Surgical Unit, Vancouver General Hospital
Nafisa Merali – Founder, Naz Wellness Group Inc.
Gina Ogilvie – Medical Director, Clinical Prevention Services, British Columbia Centre for Disease Control
Charlene SanJenko – Founder, PowHERhouse
Sarah Shandl – Founder, Vancouver, We Love You Great Adventure Club
Elizabeth Watt – Physician, Board Secretary, Abbotsford Community Services

Non-Profit & Public Service
Lana Bradshaw – Vice Chair, Children’s Wish BC & Yukon Chapter
Pauline Finn – Vice President, Community Engagement, Science World British Columbia
Anita Huberman – CEO, Surrey Board of Trade
Judy Krawchuk – Vice President, Child Development Foundation of British Columbia
Darlene Marzari – Former MLA and Vancouver City Councillor
Heather O’Hara – Executive Director, Potluck Café Society
Anar Popatia – President, Canadian Club of Vancouver
Linda Reid – MLA, Speaker of the House, Government of the Province of British Columbia
Shauna Sylvester – Executive Director, SFU Public Square and Carbon Talks Fellow, SFU Centre for Dialogue
Carolyn Tuckwell – President and CEO, Boys and Girls Club of South Coast BC
Wai Young – Member of Parliament for Vancouver South

Technology, Science & Research
Jennifer Gardy – Senior Scientist, British Columbia Centre for Disease Control
Caron Strahlendorf – Pediatric Oncologist/Hematologist, Clinical Associate Professor, BC Children’s Hospital

Young Woman of Distinction
Cicely Blain – Founder, Celebrating Women at UBC
Vuitton Chan – Student, SFU
Isabel Chen – Co-Founder & Executive Director, Keep Safe Initiative
Madison McDougall – Co-Founder, Sunday Funday
Hayley Pipher – Founder, Vancouver Youth Food Alliance
Tesicca Truong – Member of Engaged City Task Force

Innovative Workplace
Flipside Creative
Pacific Blue Cross

The YWCA Women of Distinction Awards honours individuals and organizations whose outstanding activities and achievements contribute to the well-being and future of our community.

This year we are proud to celebrate our 31st year of the Women of Distinction Awards. Since 1984, YWCA Metro Vancouver has paid tribute to more than 250 award recipients and more than 1530 nominees.

In addition to the 10 nomination categories, the individual nominees are eligible for the Connecting the Community Award where they select a YWCA program area in which they are interested and use social media (such as Twitter and Facebook) to promote votes. From April 30th – May 23rd the public can cast votes and the nominee with the most votes will receive the Connecting the Community Award. Scotiabank will donate $10,000 to the YWCA program area of her choice.

Award recipients will be announced on June 3, 2014 during the Awards dinner at the Westin Bayshore Hotel.

The 2014 Awards are presented by Scotiabank. Gold sponsors are BC Housing, BC Hydro, Clio, CN,
Goldcorp Inc., Industrial Alliance Insurance and Financial Services Inc., Port Metro Vancouver, SAP Canada Inc. and TD Bank Group.

To purchase tickets for the YWCA Women of Distinction Awards please visit our website

YWCA Metro Vancouver is a registered charity, providing a range of integrated services for women and their families, and those seeking to improve the quality of their lives. From early learning and care to housing, health and fitness, employment services and leadership, YWCA Metro Vancouver touches lives in our communities.

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For media inquiries please contact:

Chantelle Krish
Manager, Advocacy and Public Relations
T: 604 895 5767
C: 778 938 9544


2014 Women of Distinction Award Nominees – FINAL

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March 31, 2014

Rubies and Cruises?
Z95.3 Debuts New Morning Show April 7th

Richmond, B.C. – While their names inspire thoughts of gemstones and tropical vacations, these two are down to earth and proud to be coming on the air in Vancouver. “Mornings with Ruby and Cruise”, Vancouver’s brand new morning show, launches April 7, on the new Z95.3

“Mornings with Ruby and Cruise” is a show a long time in the making. Newcap’s VP/Programming Steve Jones, an international branding and marketing expert and author of two best-selling books, has been identifying high-performing on-air talent from across North America for many years.  In conjunction with Z95.3’s program director Mel Kemmis, and Newcap’s award-winning talent development coach Paul Kaye, hundreds of people were considered.  Through interviews, monitors, auditions, research, and extensive consultation, the dynamic combination of Ruby Carr and David Cruise was identified as the perfect fit to wake up Vancouver on Z95.3.

Most recently morning show co-host on 101.3 The Bounce in Halifax, Ruby has been on Newcap’s most wanted list for the past few years. Cruise on the other hand, was already a Newcap secret weapon, hosting a number-one rated show on Hot 89.9 in Ottawa.

“Ruby and Cruise are the perfect balance of energy, humour and wit to keep audiences energized in the morning,” says station general manager Sherri Pierce. “Cruise has already warned us that his sarcasm precedes him!”

Listeners will also hear familiar voices and the infectious personality of Simone Grewal moving from middays to join the morning show as news and traffic reporter. Rounding out the Mornings with Ruby and Cruise cast is Art Factora as producer.  Replacing Simone on the mid-day timeslot music director and announcer Kat Carter.

Mornings with Ruby and Cruise will air from 5:30am to 10:00am, Monday through Friday on Z95.3.

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About Newfoundland Capital Corporation Limited (Newcap Radio):

Newfoundland Capital Corporation Limited (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.



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For brands in consumer goods, fashion, and tech, there are virtually no restrictions to what they can post – just so long as it’s not extremely controversial. They have no issues with answering consumer questions and generally, do not have to take anything offline. However, for those in financial services, pharmaceuticals, and other professional services – it’s a different story.

Restrictions due to compliance issues and regulations have caused these industries to lag behind in social media interaction with their consumers. So what can and can’t they do?

Start Small.

Well, nothing stops you from setting up a social media channel. Start with Twitter as a lot of traditional & digital media share news and stories with the public. Talking about what your company is up to and having conversations with consumers and media still gets the word out without compromising industry regulations.


Keep on top of social CRM tools that integrate social media profiles with contact information. Being aware of key events helps build organic connections with your consumers without having to solicit them online.


Instead of using sales jargon and complex lingo or keeping a minimalist website, start a blog. It shows your consumers that you are active both online and offline and willing to share expertise about their particular industry. Of course, there are some caveats and disclaimers as to the expertise shared – but it’s a digital platform that helps build relationships.


Always research any upcoming regulatory changes and standards that can help open up social media opportunities for your company. Be creative in the way you connect with your consumers.

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March 24, 2014

From “V” to “Z”: You Can’t Stay a Virgin Forever

Richmond, B.C. – One of the most iconic radio brands in Vancouver is making a return to Vancouver’s airwaves. Virgin Radio 95.3 (CKZZ) re-brands to its famous Z95.3 moniker following the recent sale from Bell Media to Newcap Radio. The rights to the Virgin Radio Brand remain Bell’s property.

“We’re excited to bring back this truly Vancouver brand while continuing our current Hot AC mix that Virgin Radio 95.3 listeners have come to love,” says station general manager Sherri Pierce. “Z95.3 never really disappeared. The popular Z95.3 bumper stickers are still everywhere on vehicles around the city.”

The new Z95.3 will continue to play Today’s Best Mix and listeners can expect to hear all their favourite regular features such as the $1,000 Minute, Golddigger and The Sleaze.

Within the transaction, the rights to the Virgin morning show were also retained by Bell.  “We have thoroughly enjoyed our time with the Nat & Drew show and we wish them the very best,” says program director Mel Kemmis.  “We look forward to introducing our dynamic new morning show team to our awesome listeners in the weeks ahead”.

Consumers will be made aware of Newcap Radio’s re-branding of Z95.3 with the support of a city-wide advertising campaign across Metro Vancouver.

The Canadian Radio-television and Telecommunications Commission (CRTC) granted its final approval on the deal on March 19th stemming from the purchase of Astral Media by Bell Media. Locally within the Vancouver radio cluster AM650 (CISL) and SHORE104.3 FM (CHHR) were also acquired by Newcap Radio.

  – 30 -

 About Newfoundland Capital Corporation Limited (Newcap Radio):

Newfoundland Capital Corporation Limited (TSX: NCC.A, NCC.B) is one of Canada’s leading radio broadcasters with 95 licences across Canada. The Company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking.


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Do you recognize this building?

Chances are, you do. It’s Walt Disney’s Cinderella’s Castle and the tale of how it came to be is the reason behind everything we do at Jive.

Let us tell you a story about the power of visibility

In 1952, a man by the name of Walt Disney had a dream. He wanted to build a theme park that would inspire and delight people of all ages, races and regions. A place where anything was possible and magic was the norm. He set his plans in motion and started to enlist others to help build his vision. As most trailblazers do, he met a lot of doubters and encountered a lot of setback but his determination and passion was so strong he pushed through it all. When he finally secured the necessary land, permits and investors, he was ready to physically build what had been in his mind for so long. His first order of ‘business’ in building this new theme park was to construct what is now arguably the most photographed building in the world, Cinderella’s Castle.

The castle, with its tall magical spires and whimsical detail, became the focal point of the theme park and everything else was built around it.

 In essence, Walt Disney utilized the power of ‘visibility’ to build an iconic brand.

 At Jive, we share Walt Disney’s belief that visibility is essential to growing your business because if you want to be able to inspire millions of people, you need them to notice you first.

We help people notice your business by utilizing PR and social networking to get your brand featured in the media and talked about by influencers.

What are you doing to increase your visibility?

 Here are some steps to get you thinking about getting noticed:

Does your brand tell a story?

People engage most when brands have an amazing story to tell. Think of when you were growing up – you were told bedtime stories, watched Disney movies and played make believe with friends. To this day, you still tell stories about what happened at work, on vacation, or on the weekend. It is easy to spread your brand’s message when it can be told as a story. People remember stories, not benefits and features!

Do you need a slogan or tagline?

Not all brands need a slogan or tagline, but some may need to use a tagline to tie in your vision and core values. If your brand name does not immediately invoke thoughts of your product or service offering, then you might want to consider adding a slogan.

Do you have a logo?

A logo is helpful for most, if not all, brands as it makes it easy to identify and differentiate your brand from another. It can be as simple as a different font face, like Disney’s, or a Nike swoosh.

Are you networking?

You need to stay top-of-mind with decision makers. By being visible at industry and local events you are showing the world that you relevant and ready for business. Study a few key tips on how to network effectively so you are maximizing your ‘visibility potential.’