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Summer Social Media Slow Down

As the warm, sunny weather of summer approaches, everyone is scattering from their homeland to go on holidays, take a beach vacation and just get some overall R&R.

So where are we going with this? You’ll notice that people switch into vacation mode, which could mean fewer eyes on social media, less attention on the details and longer engagement tactics. So what can you do to pick it up?

1. Study Up!

With your audience on vacation, this time of year is a great opportunity to brush up on identifying and analyzing your key ‘customers’ – the people you want to be viewing your posts. Look at your past posts and find out which topics had the best engagement.

2. Reduce-Reuse-Recycle.

Reduce your content creation and recycle some of your most popular content to see if it gets the same level of engagement. Of course, don’t post the exact same post – but here’s your opportunity to switch the language around to see if it gets the same response! People often miss posts the first time around so repeating it is necessary.

3. Have Longer, Meaningful Conversations.

Especially if your business is a ski resort, not many eyes are going to be on your social channels. Be relatable by talking about summer activities, but tie it back to your company’s products and services (some people do look forward to the winter weather) – so that when winter rolls around, you’re still top of mind.

4. Try A New Social Media Platform.

If you’re just on Facebook and Twitter and haven’t tackled Instagram yet, summer is a great time to start! When people are in summer mode, they want quick digestible information. People are constantly posting pictures of themselves at the beach, traveling the world and having a cocktail on the patio. Use summer-related images and hashtags for the best engagement, such as #summer #travel #nofilter #beach #sun #sunset

5. Summer Selfies are Warranted.

No one wants to be in an office all day for the summer. Whether you’re an individual or a company on social media, use this opportunity to be active in your community. There are a lot of summer festivals, events and the like. People love seeing behind-the-scenes footage and it gives you a touch of personality. Heck, get the whole office (or what’s left of the office staff) engaged in posting and tagging pictures of summer office activities.


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Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive strives to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Account Manager (Vancouver Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Job Description

The perfect candidate must be a highly motivated, self-starter with at least 3-5 years PR experience as well as possess exceptional account management/direction, media relations, strategic capabilities, strong press contacts, social media, and client liaison skills.

The role will include working closely with both Jive partners, other account team members, as well as clients on specific day-to-day deliverables to implement PR campaigns.

Jive is in the midst of expanding and bringing on more clients. In order to maintain the personal, ‘boutique’ feel of the individual nurturing relationships with these clients, the perfect candidate will be integral in making this transition happen. A focus on client service and building loyalty is key.

Main Job Duties

Your role would include, but not be limited to the following:

  • Consumer PR – Use one’s expertise to plan and implement dynamic PR campaigns
  • Corporate PR – Plan and implement impactful media/PR campaigns
  • Publicity – Generate positive news coverage across the broad media spectrum through solid press relations
  • Strategic Planning – Develop and execute strategies aligned with the client’s key business objectives
  • Creativity – Utilize knowledge of the media to recognize media angles and pitch media outlets successfully
  • Excellent Writing Skills – Draft pitches and other written press materials

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Minimum 3-5 years PR experience, including minimum 1.5 years account management
  • From concept to completion, has expertise to deliver a successful PR campaigns exceeding client expectations
  • Experience in leading and strategizing a reactive and proactive press office and handling incoming press inquiries
  • A wide & strong network of regional/national contacts across the media spectrum
  • Ability to build relationships on an internal and external level
  • Team player, working well under pressure and thrives in a fast-paced, ever changing environment
  • Excellent publicity skills – oral, written, and interpersonal skills
  • Solid understanding and experience in social media strategy, campaigns, execution and analytics
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrates initiative, innovation, integrity, and professionalism
  • Exceptional client management skills
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account Manager Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca.
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

Account Coordinator (Toronto Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive’s mission is to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Job Description

Jive is looking for an account coordinator that can kick ass and take names! You will be a highly motivated self-starter with at least half a year of PR experience. You will have some account management skills, as well as savvy media relations and social media skills.

The role will include working closely with both Jive partners and other account team members on specific day-to-day deliverables to implement PR campaigns.

Main Job Duties

Your role would include, but not be limited to the following:

  • Day-to-day client support, and working with account manager in overall client management
  • Demonstrating excellent writing and editorial skills to provide day-to-day support with social media, press and stakeholder relations, planning, research, writing and editing.
  • Assisting in the coordination of events as required, and on-site support
  • Creating and updating media lists
  • Managing social media channels and reporting
  • Monitoring media (newspapers, magazines, journals, broadcasts, newswires and blogs)
  • Collecting, analyzing and evaluating media coverage
  • Promoting news stories and features to the media
  • Maintain an awareness of local and national media, developments in the local and regional landscape and PR and Social Media trends
  • Have knowledge of measuring and reporting on clients PR campaigns

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Minimum 6 months PR experience
  • Excellent oral, written, and interpersonal skills
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrative initiative, integrity, and professionalism
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company) and wireless internet
Applicants should submit their cover letter and CV with the subject heading “Account Coordinator Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca.
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

 


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   by Cindy Kok    Leave a comment  →

You JUST posted a photo on Instagram and you anxiously wait for that Instagram icon to show up on the top left corner of your phone’s screen – an indicator that someone has possibly liked or commented on your photo.

You look around and see everyone from the food vendor to the person who just bumped into you on the street glued to their phone screens, but you have yet to get a single double-tap!

Some may say #FirstWorldProblems – but how do YOU or your ‘brand’ get noticed?

First things first, Instagram is kind of a big deal. It sees 58 times and 120 times more engagement over Facebook and 120 times more engagement over Twitter on brand posts.

So how do you make the most of it? …Let’s take a look:

Sharing is Caring

Starbucks

Get people excited by featuring them on your Instagram. “Regram” or repost their picture and tag them. People love to be recognized, especially when they are using a brand’s product and not expecting for their own post to show up on your stream.

Elicit Emotion

Be consistent with your posts – identify your theme and tone of voice. Select pictures that elicit emotion to expand your reach. A beer brand can include photos of fun activities while having a beer, not just beer shots.

Use and Monitor Hashtags

Use hashtags strategically and sparingly. Don’t fill 3 lines with hashtags just to get engagement. Use hashtags unique to your brand together with general highly used hashtags. We use #LoveJiveLife to connect to our company, but add general hashtags like #teambuilding for broader reach.

Cross-Promote

Share

As much as we say Instagram is awesome, people are still using Facebook and Twitter, so you can’t forget about them entirely. That’s why we usually encourage using the same Instagram and Twitter handle when possible. This makes it easier for people to share your post from Instagram to Twitter (and vice versa) without losing your ‘tag’ or branding.


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   by Lindsay Nahmiache    Comments closed
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It is a well established fact that you have to choose your company wisely as the people you surround yourself with, you become.

Based on that notion, as entrepreneurs we couldn’t have picked a better person to hang out with for the day than Sir Richard Branson. Our time with him reminded us of a key principal that applies to both your personal life and business life … Continue reading