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Recently, Taco Bell made a bold statement. They went dark on their Facebook page, Twitter account and Instagram profile. Did they completely shut down their social media? …not exactly.

In a world where we’re inundated with posts, tweets and likes – Taco Bell was doing the opposite of a typical social campaign to announce the launch of their app. They kept it simple.

1) They used a hashtag #OnlyInTheApp and text images, such as “The new way to Taco Bell isn’t on Twitter – It’s #onlyintheapp” to redirect users to their Taco Bell app.

2) They hid their previous Facebook and Twitter posts so it would be a standalone statement.

What can we learn from this campaign?

Sometimes, keeping it simple makes the most impact. We often feel pressured to be active across all social networks from Facebook to Pinterest to Google Plus, but if you’re not doing it well (i.e. reposting the same content or link across all platforms) – the results are abysmal.

So we’re giving you 3 quick tips for reengineering your social media strategy:

  1. Do your homework.

Don’t try to be everywhere. Hone in on the social channels where YOUR audience will be found, not necessarily what everyone else is doing. If it doesn’t work for you or your brand, don’t feel compelled to use it. Don’t post content for the sake of appearing active.

  1. Find efficiencies.

Optimize your content by investing in social media tools like Sprout Social, HootSuite, SumAll or Feedly that build out analytics and helps you find out at what times you’re gaining the most traction. That way, you’re posting content that people will actually see.

  1. Provide value.

People will not be impressed when there’s no differentiation across your social channels. Think about it – why would I want to like you on Facebook and follow you on Twitter when the content is exactly the same. As mentioned, platforms speak to different audiences and the type of content for one channel might not necessarily fit for another.

Remember, keep it simple and also, keep an ear to the ground. Getting audience feedback can help shape your content to make the most impact.


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5 Tips on How to Increase Social Media Buzz at Your Experiential Event

You know Facebook, Twitter or Instagram are not the places to sell your products or services with salesman-like language (at least not directly any way). That’s why using social media at events is a great way to increase online engagement but in a genuine and organic way.
  1. Limit Attendance

People love to experience brands. People love it even more if they get an exclusive invite. This makes them more excited to share a brand’s story or new product launch as ‘bragging rights’ for being the first to have a peak at the goods.
  1. Create Unique Hashtags

Creating a unique hashtag for  your event makes it easier for you and your fans to track real-time engagement. It provides a common source of conversation with your fans without overt sales pitching and truly brings out the brand image you wish to portray.
  1. Live Stream Content

Bring social media to the forefront. Make it known that attendees’ tweets will not only be seen by their followers but by individuals who have also been exclusively invited to the event. This helps increase physical interactions as your audience will be inclined to find the person with the hilariously punny tweet.
  1. Have a Keepsake

Encourage attendees to post on social media using your unique hashtag by providing an incentive. There are photo booth services like PixelBooth that offer a service called PixelGram where they compile a live feed of photos from Instagram or Twitter using your unique event hashtag. Then your attendees can print their photos taken with Instagram or Twitter on-site.
  1. Be Actively Engaged

Don’t forget to bring out your social media savvy and tweet and post using your own account to provide a flow of conversation. Be sure to make your unique hashtag clear on signage, posters, banners and even stickers at the event so that it always stays top of mind.

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Do you ever catch yourself at an important executive meeting and for the life of you can’t remember the person’s name sitting across from you? You try to wait and listen for cues or any indication of another individual calling that person’s name, but to no avail – it never comes up.

We’ve put together five digestible tips to avoid this situation and help you remember names.

  1. Repetition is key. Whenever possible, repeat the person’s name both in your mind as you’re sitting around the meeting table and in conversation. E.g. “Nice to meet you, Ann” Saying things out loud will allow your mind to focus on the information, but don’t overdo it.
  1. Make associations. Associate names with something interesting about the person whether it is where they work, a hobby, or a unique characteristic. E.g. “Mark owns a boat in the Caribbean.” How many people do you know with the same name? It is natural to use a point of reference to describe a person. E.g. “Kate, the one with the red hair”
  1. Create nicknames. Use something fun to tie in with the person’s name. E.g. “When you meet Luke, think of Luke Skywalker.” Nicknames also tie in the key tip of associating a name, with something familiar.
  1. Turn it into a rhyme. Rhyming names with words helps make it catchy and therefore is better for retaining names and successfully recalling them. E.g. “Ana Banana”
  1. Get a card/write it down. The best thing to do is to get the person’s business card or write it down if the situation is not awkward. The visual element of seeing the name will ingrain it in your memory. Write down specific notes after a conversation to make sure you remember.

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Company Description

Jive Communications is one of Canada’s leading boutique agencies based out of Vancouver and Toronto. Jive strives to provide the best client experience, create exceptional brand stories, and drive maximum traditional and social media coverage.

From brand and corporate to film and entertainment, Jive Communications’ clients are some of the leading companies in their industries. Jive considers all of their client relationships partnerships and strives to build brand awareness through traditional media, social media, demographic outreach, and experiential PR events.

Account Manager (Vancouver Office)
Public Relations & Communications

Position Type: Full-time
Compensation: Salary
Desired Start Date: Immediately

Job Description

The perfect candidate must be a highly motivated, self-starter with at least 3-5 years PR experience as well as possess exceptional account management/direction, media relations, strategic capabilities, strong press contacts, social media, and client liaison skills.

The role will include working closely with both Jive partners, other account team members, as well as clients on specific day-to-day deliverables to implement PR campaigns.

Jive is in the midst of expanding and bringing on more clients. In order to maintain the personal, ‘boutique’ feel of the individual nurturing relationships with these clients, the perfect candidate will be integral in making this transition happen. A focus on client service and building loyalty is key.

Main Job Duties

Your role would include, but not be limited to the following:

  • Consumer PR – Use one’s expertise to plan and implement dynamic PR campaigns
  • Corporate PR – Plan and implement impactful media/PR campaigns
  • Publicity – Generate positive news coverage across the broad media spectrum through solid press relations
  • Strategic Planning – Develop and execute strategies aligned with the client’s key business objectives
  • Creativity – Utilize knowledge of the media to recognize media angles and pitch media outlets successfully
  • Excellent Writing Skills – Draft pitches and other written press materials

Desired Skills & Experience

  • Bachelor’s Degree, Diploma, or Certificate in Public Relations, Communications, or a related field
  • Minimum 3-5 years PR experience, including minimum 1.5 years account management
  • From concept to completion, has expertise to deliver a successful PR campaigns exceeding client expectations
  • Experience in leading and strategizing a reactive and proactive press office and handling incoming press inquiries
  • A wide & strong network of regional/national contacts across the media spectrum
  • Ability to build relationships on an internal and external level
  • Team player, working well under pressure and thrives in a fast-paced, ever changing environment
  • Excellent publicity skills – oral, written, and interpersonal skills
  • Solid understanding and experience in social media strategy, campaigns, execution and analytics
  • Strong detail-orientation, organizational, and time management skills
  • Demonstrates initiative, innovation, integrity, and professionalism
  • Exceptional client management skills
  • Maintain confidentiality and exercise tact when dealing with sensitive issues

Expectations

  • Access to a smartphone, laptop computer (Jive is a bring-your-own device company)
Applicants should submit their cover letter and CV with the subject heading “Account Manager Application – [Insert Full Name]” to Almira Bardai, Partner of Jive Communications at careers@jivecommunications.ca.
We are looking to fill this role immediately as such, applications will be reviewed on a rolling basis.
We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

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The Meaning of “Creating Content”

As social media savvy users, we often feel pressured to create the perfect content. But what is the perfect content? That solely depends on the channel you’re using and your audience.

Creating content doesn’t have to be a lot of work – don’t think of it as a chore where you have to write a blog, or you have to create a newsletter. Find out first if your readers even like reading it by integrating trackable analytics.

Use Pictures

People love pictures and they get a lot more engagement than plain text. But don’t just filter and post a picture; extend that engagement by adding text or editing the photo. We like using PicMonkey as an alternative to buying Adobe Photoshop.

Capture

Share Info

Who says you have to reinvent the wheel? People love when you aren’t just tooting your own horn. You don’t have to be the be-all and end-all information resource. Pick topics that your audience is interested in whether it is food, local activities or motivational quotes.

Capture2Listen

Ask your audience or followers for feedback (especially if you’re a major brand). It’s the best for getting them excited. Caveat: make sure you avoid questions that will evoke negative feedback. Hearing crickets? Incentivize your audience with a contest using a small prize.

Capture3Remember, keep it simple. You don’t always have to stick with the same formula. Analyze your results and change it as necessary. There are no hard and fast rules.