We’ve said it before and we’ll say it again… if you don’t use video in your online PR initiatives you are missing out on a gold mine of opportunity.
Recent stats say that more than 80% of North American audiences are watching video online, YouTube’s fact sheets says that 2 billion (YES, I said BILLION) videos are being watched per day and it is the second largest search engine after Google.
If you are in the product or service business and you want to get your message out or drive traffic to your website you MUST be using video. Visual images are captivating and people like pretty, shiny things (not just girls… guys, think about that shiny new car driving past you on the street… it makes your head turn)… we are a visual culture and like instant gratification.
Tell you what, we’ll take the video/visual challenge with you. From now on all of our blog posts will have a video or visual component and if they don’t we will offer you a free PR consultation… come on we dare you!